![]() ![]() So there’s a whole well of untapped potential, but how can you use KakaoTalk for your business? Whether it’s Kakao ads, Kakao shopping, or customer care, let’s look at all of the things you can do to leverage your brand on the platform.Įxample of a KakaoTalk Channel homepage. Your KakaoTalk marketing campaign might extend far beyond South Korea. The platform can connect businesses with an enormous base of potential consumers worldwide. KakaoTalk is also surprisingly popular in the Netherlands and Italy, and it’s only a matter of time before it catches on elsewhere. You just need the app and an internet connection. KakaoTalk has become an ingrained part of South Korean culture, but you can use it anywhere in the world. That’s over 3 times the amount of users on the second most popular app, Instagram. “I’ll Ka-Talk you later”).Īccording to eMarketer, a whopping 97.5% of smartphone users in South Korea used the app as of December 2020. You know how it’s common to say “let me Google that” when you’re thinking of looking something up? KakaoTalk has achieved that level of ubiquity, with South Koreans often using “Ka-Talk” as a verb (i.e. But its popularity has exploded in recent years, with an increase of over 8 million users worldwide between 20. Though similar to Line or WeChat, KakaoTalk’s actually been around for 12 years. It’s a free mobile service that offers text messaging, voice and video calls, group chats and more. KakaoTalk (or KaTalk) is a popular messaging app in South Korea. ![]() Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.
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